Talk about kids in a candy shop! A few of us from Earth Explorer Toys just got back from Toy Fair 2012 in New York City, where the latest and greatest toys were unveiled for 2012.
This toy fair has been held for more than 100 years and is the largest toy and youth product marketplace in the Western Hemisphere. We saw more than 1,000 exhibitors, manufacturers, distributors, importers and more. We were among more than 34,000 visitors from more than 110 countries around the world.
Organizers said about 100,000 innovative toys, games and youth entertainment products were featured at the fair. And we believe it! For us, going to the fair was like being a kid in a candy shop looking at all the cool, new toys … and trying out a few, too! J
According to experts at the fair, the trends for 2012 include toys that:
- Interact with smart devices and apps
- Glow in the dark and light up
- Educate and challenge infants to preschoolers
Other trends include toys that encourage children to sing and learn to play musical instruments (American Idol and The Voice, anyone?). And, last but not least, there will be a surge of items that will be in the high-price range from toymakers that are hoping consumers are ready to splurge on big-ticket toys this year.
We saw a lot of fun stuff, including Ty Beanie Boos and Beanie Ballz, as well as a Mohawk-style helmet by Raskullz that a child can wear while biking, skateboarding or riding their scooter.
We really saw too many items to list them all here – and our heads are still spinning a bit! But we can’t wait to share the new toys with you as they come in and will keep you posted on their arrival!

